Well... Here is the message I was sent today. I hope it helps you understand the idea a little better.
"Monsanto, the company responsible for producing almost 90% of genetically modified seeds around the world, is stocking a supermarket near you -- with a trademarked vegetable.
Bellaverde® Broccoli was created by Monsanto and is currently being sold as a Waitrose & Sainsbury’s product across the UK.
Although the Bellaverde® isn’t a genetically modified (GMO) product, it is "conventionally-bred" by the biotech company that co-created Agent Orange and just last year won Natural Society’s award for "Worst Company in the World".
Ciaran is a father of two from Portsmouth who, after seeing a friend post a photo of the Bellaverde® Broccoli on their Facebook page, was shocked that well-respected British supermarkets such as Sainsbury’s and Waitrose were selling Monsanto products under their own brands. So he started a campaign on Change.org calling on them to withdraw the products from their shelves. Click here to join Ciaran’s campaign.
Stocking Bellaverde® Broccoli may not seem like a big deal but the implications are huge. If Waitrose and Sainsbury’s are carrying one supposedly GMO-free Monsanto product today, they could very well carry genetically modified vegetables tomorrow. Soon, our supermarkets could be stocked with unhealthy, unnatural Monsanto products.
Ciaran is concerned that the relationship between supermarkets such as Waitrose who pride themselves on being ethical and a notoriously unethical company like Monsanto is a dangerous step towards GMO-style products infiltrating the UK market. Ciaran wants to kick Monsanto out of UK supermarkets now before it’s too late and more products stock the shelves.
Waitrose and Sainsbury’s say they haven’t had complaints from customers about the product and have no plans to stop selling the trademarked broccoli (that even features as a Sainsbury’s "Taste the Difference" product) -- but say they will continue to monitor customer feedback so now is the time to tell the supermarkets to kick out Monsanto."